Tony's Chocolonely Milk Caramel Sea Salt chocolate bar

Tony's Chocolonely is a Dutch confectionery brand founded in 2005 by investigative journalist Teun van de Keuken. The brand was established with the ambitious mission of making 100% slave-free chocolate the industry standard. While the company is headquartered in Amsterdam, Netherlands, the physical production of its chocolate bars primarily takes place at the Barry Callebaut factory in Wieze, Belgium, where they maintain dedicated production lines to ensure traceability and ethical sourcing.

Technically, the brand is owned by Tony's Chocolonely Holding B.V. However, it received significant investment from Verlinvest, a Belgian investment firm, which holds a majority stake. Other minority shareholders include JamJar Investments and members of the management team. The brand is famous for its unequally divided chocolate bars, which serve as a visual representation of the inequality in the cocoa industry.