Made O'Meter
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This 'American Style' Peanut Butter is a private-label product distributed by the German supermarket giant Lidl. While the branding and packaging use iconic American visual elements like stars and stripes to evoke an authentic US-style flavor profile, the product itself is typically manufactured within the European Union to serve the European market.
Lidl Stiftung & Co. KG manages the production through contracted food processors, primarily located in the Netherlands, which is a major European hub for peanut processing. As a Lidl private-label brand, the ultimate ownership rests with the Schwarz Group, a family-owned multinational retail group based in Germany that ranks as one of the largest retailers in the world.
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