Perlana Renew Detergente per Scuri e Neri

Perlana is a well-known laundry detergent brand specifically recognized in Italy for its specialized care products for delicate fabrics and colored garments. Originally launched by the German consumer goods giant Henkel, Perlana is the Italian name for the brand known internationally as Perwoll.

Henkel, headquartered in Düsseldorf, Germany, remains the ultimate owner and manufacturer of the product. The brand focuses on the 'Renew' technology, which aims to protect garment fibers and maintain color intensity. While Perlana products sold in Italy are often produced in Henkel's European manufacturing facilities (such as those in Italy or Germany), the company operates a global supply chain where production can occur across multiple locations.