Sole laundry detergent

Sole is a historic Italian brand specialized in laundry and household cleaning products, widely recognized for its high-quality formulas and traditional 'Marseille soap' scent. Originally developed to meet the needs of Italian households, it has become a staple in the laundry care market, known for offering effective stain removal while remaining gentle on fabrics.

The brand was originally established in Italy by the Panigal company. Over the decades, it underwent several ownership changes as the global consumer goods market consolidated. Today, Sole is part of the extensive portfolio of Reckitt (formerly Reckitt Benckiser), a British multinational giant. While the brand maintains a strong manufacturing presence in Italy to serve its core Mediterranean market, its distribution and operational management are handled through Reckitt’s global network.