Purina Latz As Good As It Looks cat food

Latz (known as Felix in most other European markets) is a leading brand of cat food marketed in Finland and the Nordic regions. The brand is synonymous with high-quality wet cat food featuring chunks in jelly, often represented by the iconic black and white cat mascot.

Originally, the brand Felix was developed by Quaker Oats in the United Kingdom during the 1970s. However, through a series of corporate acquisitions, it became part of the Nestlé Purina PetCare portfolio after Nestlé purchased the Ralston Purina company in 2001. In the Finnish market, the brand is specifically branded as 'Latz' to distinguish it from the local food brand 'Felix' (owned by Orkla).

Manufacturing for Latz products occurs across several Nestlé Purina facilities in Europe, including major production sites in Hungary, Poland, and France. The brand is currently owned and managed by Nestlé S.A., the world's largest food and beverage conglomerate, headquartered in Vevey, Switzerland.