Hartwall Novelle mineral water

Hartwall Novelle is one of the most iconic Finnish mineral water brands. Its production is centered in Lahti, Finland, where the water is filtered through the thick gravel layers of the Salpausselkä ridge, a natural formation created during the ice age. This natural filtration process gives Novelle its clean and crisp taste, making it a staple in the Finnish beverage market.

The Novelle brand history is deeply intertwined with Oy Hartwall Ab, a company founded in 1836 by Victor Hartwall in Helsinki. Originally starting as a producer of mineral waters, Hartwall has grown to become a dominant player in the Nordic beverage industry. Today, the brand's reach extends through a diverse portfolio of waters, including flavored and functional varieties.

While Hartwall remains a distinctly Finnish brand in terms of its consumer base and production, its ownership has transitioned to an international scale. Since 2013, Hartwall has been a subsidiary of the Danish beverage giant Royal Unibrew. This partnership has allowed the Novelle brand to benefit from large-scale distribution networks and sustainable production technologies while maintaining its local heritage and manufacturing roots in Finland.