Dr.BEST is a leading oral hygiene brand specializing in toothbrushes, recognized for its innovative brush head designs and ergonomic handles. The brand's history began in 1953 when Dr. med. dent. Fritz Best, a dentist from Germany, developed a specialized toothbrush that eventually led to the official launch of the brand in 1970.

Known for its technical advancements like the 'Spezial-Federung' (flexible neck protection), the brand has become one of the most trusted names in dental care, particularly in German-speaking markets. While its roots are firmly planted in German innovation, the manufacturing processes are now managed through global supply chains suitable for international distribution.

Today, Dr.BEST is owned by Haleon, a major independent consumer healthcare company. Haleon was formed as a spin-off from GlaxoSmithKline (GSK) and incorporates the consumer health portfolios of both GSK and Pfizer. The brand continues to focus on dental health and preventative care under its current corporate leadership.

Dr.BEST toothbrush