ØGO Organic Ketchup

ØGO is a Danish private-label brand specialized in organic products, primarily sold through the Salling Group's retail chains such as Netto. The brand was created to provide consumers with accessible and affordable organic alternatives across various food categories. While the brand is quintessentially Danish in its origin and marketing, the actual production of items like tomato ketchup often involves sourcing and manufacturing across various European Union countries to meet organic certification standards and volume requirements.

As a private label, ØGO is owned by the Salling Group, one of Denmark's largest retail corporations. The Salling Group (formerly Dansk Supermarked Group) is owned by the Salling Foundations, ensuring that the company remains under Danish control and operates with a focus on reinvesting profits into the business and charitable causes throughout Denmark.