SimplyCook Chicken Makhani Curry flavor kit

SimplyCook is a United Kingdom-based tech-enabled food subscription service that provides 'flavour kits'—comprising pots of pastes, garnishes, and rubs—designed to allow customers to cook restaurant-quality meals at home in roughly 20 minutes. Founded in 2014 by Oli Ashness, the brand aimed to innovate the meal kit market by providing the essential flavour bases rather than the fresh ingredients themselves.

In early 2021, the company was acquired by Nestlé as part of the Swiss multinational's strategy to expand its direct-to-consumer offerings. While the brand originated as an independent startup in London, it now operates under the umbrella of one of the world's largest food and beverage conglomerates. The manufacturing of the flavour pots primarily takes place within the United Kingdom to serve its core British market, though Nestlé's global scale provides the infrastructure for international growth.