Gröbi Orange Maracuja soft drink

Gröbi is a well-known Austrian brand specializing in sugar-free fruit-flavored beverages. Launched in 1967, it was one of the first drinks on the Austrian market specifically designed for calorie-conscious consumers and remains a staple in the region today. The product shown, a sugar-free Orange-Maracuja soda, is primarily produced and bottled in Austria.

The brand is owned by the Egger Getränke group, a traditional Austrian family-owned company with roots dating back to the 17th century. While the beverage arm (Egger Getränke) was formally established in much more recent history, it is part of a larger conglomerate that includes the Egger private brewery. The brand continues to be headquartered and managed locally within Austria, maintaining a strong domestic identity.