Guldfågeln Fresh Chicken Breast Fillets

Guldfågeln is one of Sweden's most established and recognizable brands for poultry products. The brand originated on the island of Öland, Sweden, where it was founded by the Janzon family in 1975. Today, the products are primarily sourced from Swedish farms, emphasizing local agriculture and animal welfare standards, which is a core part of its marketing identity.

The company is currently owned by Scandi Standard, a leading producer of chicken products in the Nordic region and Ireland. Scandi Standard is headquartered in Stockholm, Sweden, and is listed on the Nasdaq Stockholm. This ownership ensures that Guldfågeln remains a key player in the Swedish food market while benefiting from the logistical and financial scale of a multinational Nordic food group.