Jeden Tag Stapelchips

Jeden Tag is a major German private label brand designed to offer everyday products at competitive prices. The brand was established to provide a cost-effective alternative to name brands across various European retail chains.

The stackable potato chips are manufactured in Germany, adhering to strict quality standards. The brand doesn't belong to a single retailer but is managed by Zentrale Handelsgesellschaft (ZHG), which coordinates production and distribution for several partner trading groups across Germany and neighboring countries.

Ownership of the brand remains within the ZHG network, headquartered in Offenburg, Germany. The business model focuses on high-volume, efficient production to maintain affordability while ensuring broad availability through multiple independent retail partners.