Capri-Sun Multivitamin juice drink

Capri-Sun is a world-renowned fruit juice drink brand, famous for its unique stand-up foil pouch packaging. Launched in 1969 in Germany, it was originally created as 'Capri-Sonne' by the company Wild. The brand quickly gained international popularity due to its innovative packaging and refreshing taste.

Today, Capri-Sun is produced in numerous countries through various licensing and distribution agreements. While the brand is managed globally from Switzerland, manufacturing takes place in local markets to ensure freshness and reduce transport impacts. In many regions, including parts of Europe and the USA, major beverage partners facilitate the production and distribution of the product.

Ownership of the brand is held by Capri Sun Group Holding AG. The brand remains a dominant player in the global beverage market, successfully transitioning its identity from 'Capri-Sonne' to the universal 'Capri-Sun' to maintain a consistent global brand image.