Carmencita Impulsor Baking Powder

Carmencita is one of Spain's most iconic spice and baking brands, founded in 1920 by Jesús Navarro Jover in Novelda, Alicante. The 'Impulsor' product is a chemical leavening agent commonly used in pastry and confectionery, specifically formulated as a gluten-free baking powder.

The brand is famous for its logo featuring a young girl (the founder's daughter, Carmencita) and remains a family-owned enterprise. Most of their production is centralized in their large-scale industrial facilities located in Novelda, keeping the manufacturing and corporate heritage within the Valencian Community. Today, it is managed by the third and fourth generations of the Navarro family through the company Jesús Navarro S.A.