ElPozo cured meat product

ElPozo is a prominent Spanish brand specializing in meat products and charcuterie. Founded in 1954, it began as a small grocery store and has grown into one of Spain's leading food companies. The product shown—specifically a 170g meat item—is produced by ElPozo Alimentación S.A. at their facility in Alhama de Murcia, Spain.

The brand is part of the holding company Grupo Fuertes, a family-owned Spanish conglomerate with interests in various sectors, most notably the food industry. ElPozo manages the entire production cycle, from livestock farming to processing and distribution, ensuring high standards of quality and traceability. This vertical integration is a hallmark of their business model, making them a staple in Spanish households and a significant exporter globally.