Turiform home textiles

Turiform is a well-established Scandinavian brand specializing in high-quality home textiles, particularly bedding and bathroom accessories. The brand was founded in 1995 by the textile designer Turi Tobiassen, aiming to bring a blend of simplicity, modern design, and affordability to the bedroom and bathroom. Its collections are known for their distinct 'Scandinavian footprint,' featuring clean lines, natural materials like organic cotton and bamboo, and a focus on both comfort and aesthetic appeal.

Today, Turiform is part of the Norvigroup (Norvigroup Norsk Dun AS), a major player in the Nordic bedding market. Norvigroup is a leading manufacturer and distributor of down duvets, pillows, and other bedding products across Northern Europe. While the design and conceptualization of Turiform products remain rooted in Norway, manufacturing is carried out in multiple countries globally, often in specialized textile hubs in Europe and Asia, to ensure high standards of craftsmanship and sustainable production practices.

Ownership has evolved to a corporate level where Norvigroup itself is managed under investment structures. As of the mid-2020s, the brand continues to expand its footprint in the Nordic region, distributed through major retailers and its own dedicated platforms. It remains a hallmark of Norwegian design history, evolving from a designer-led boutique concept to a staple household name in Scandinavia.