Gelert hiking boots

Gelert is a historic outdoor equipment brand originally established in Wales. Over several decades, it became a staple name for affordable camping gear, tents, and hiking footwear in the United Kingdom.

In 2013, the brand was acquired by Sports Direct (now Frasers Group PLC), a major retail conglomerate. Today, Gelert products are primarily sold through Frasers Group retail outlets like Sports Direct and Mountain Warehouse. While the brand management and design remain centered in the UK, manufacturing is outsourced to various global locations, primarily across Asia, including China and Vietnam, to maintain competitive pricing for the budget-conscious outdoor enthusiast.