Ambi Pur WC Active Gel

Ambi Pur is a well-known brand specializing in air fresheners and household cleaning products, particularly air fragrance and toilet hygiene solutions. The brand has its roots in Spain, where it was originally created by the company Cruz Verde in the 1970s. Over the decades, it became a leading name in the European market for its wide variety of scents and innovative delivery systems, such as the first plug-in liquid air freshener.

In 2010, the brand was acquired by the American multinational consumer goods corporation Procter & Gamble (P&G) from Sara Lee. Since then, P&G has integrated Ambi Pur into its global fabric and home care portfolio, often co-branding it with Febreze in certain markets. Today, the Ambi Pur WC Active Gel and other related products are manufactured in multiple locations across Europe and globally to serve local markets, maintaining its position as a household staple for cleanliness and fragrance.