Verso Natura Conad Fazzoletti

Verso Natura is a private label brand created by Conad (Consorzio Nazionale Dettaglianti), one of Italy's largest retail chains. This specific product, 'Fazzoletti' (tissues), belongs to the Eco line of the Verso Natura range, which focuses on sustainability, organic sourcing, and environmental responsibility.

Conad products are primarily manufactured within Italy through partnerships with various domestic suppliers to support the local economy and ensure quality standards. The brand was founded in Italy in 1962 and remains owned by the Conad consortium, a cooperative system comprising several regional cooperatives. As a leading supermarket cooperative, Conad manages its brands through a centralized distribution and marketing strategy headquartered in Bologna.