Twix Minis

Twix is a popular global confectionery brand known for its biscuit-based chocolate bars. Originally created in the United Kingdom in 1967, the brand was introduced to the United States in 1979. It is characterized by its shortbread biscuit base, topped with caramel and coated in milk chocolate. Today, Twix is manufactured in multiple high-capacity facilities globally, including major sites in the United Kingdom (Slough), France (Haguenau), and the United States (Tennessee), to serve various international markets.

The brand is owned by Mars, Incorporated, an American multinational manufacturer of confectionery, pet food, and other food products. Mars remains a private, family-owned company and is one of the largest food companies in the world. In the German market, the brand is managed under the local subsidiary Mars GmbH, based in Viersen, which oversees distribution and marketing for the region.