Capri-Sun fruit drink

Capri-Sun is a globally recognized fruit juice drink brand famous for its unique flexible laminate foil pouch. Originally launched in 1969, the brand became a childhood staple across the world due to its portable design and distinctive straw-piercing ritual.

Today, the brand is owned by Capri Sun Group Holding AG. While the brand is independent in many markets, it has long-standing distribution partnerships with beverage giants. In the United States, Kraft Heinz licensed the brand for decades, while in Europe and other regions, Coca-Cola Europacific Partners (CCEP) has historically managed production and distribution. Recently, Capri Sun has moved toward taking back direct control of its sales and marketing operations in several European territories.

Manufacturing occurs in multiple countries across Europe, North America, and Asia to serve regional markets efficiently. The product formulation typically consists of water, sugar, and fruit juices from concentrate, marketed as being free from artificial preservatives and flavors.