New Balance Athletic Shoes

New Balance is a major American sports footwear and apparel brand. Known for its performance running shoes and iconic lifestyle sneakers, the brand is unique among major athletic companies for maintaining a manufacturing presence in the United States and the United Kingdom for its premium lines. However, the majority of its global mass-market production is carried out in Asian countries, including Vietnam, Indonesia, and China.

Originally founded in Boston in 1906, the brand has remained a privately held company. Unlike many of its competitors who have transitioned into public corporations or been acquired by conglomerates, New Balance continues to be owned by Jim Davis and his family, preserving its status as an independent entity in the global sporting goods market.