Natusan 24hour moisture hand cream

Natusan is a longstanding personal care brand, particularly iconic in Scandinavia, focusing on mild and effective skincare for babies and adults. Originally a Danish brand founded in 1949 by Alfred Jørgensen, it became widely known for its pH-neutral products and high safety standards. The brand name itself is derived from the Latin words for 'natural' and 'health'.

While originally independent, the brand was acquired by the American multinational Johnson & Johnson. However, in 2023, Johnson & Johnson completed the spin-off of its consumer health division into a new independent world-class company called Kenvue. Consequently, Natusan is now under the ownership of Kenvue, which continues to manage a portfolio of iconic global brands. Manufacturing typically takes place across various facilities in the European Union to serve the Nordic and northern European markets.