Vernel Fresh Control Cool Fresh fabric softener

Vernel is a prominent European brand of fabric softener that originated in Germany. It was introduced in 1968 by the German consumer goods giant Henkel, becoming the first fabric softener on the German market. The brand is known for its scent longevity and fabric care technologies, such as the Fresh Control line shown here, which uses odor-neutralization technology.

Today, Vernel remains a core brand within the Henkel portfolio. While it shares the same branding and formulation as 'Silan' in other European markets, the Vernel name is used primarily in Germany, Austria, and various Mediterranean countries. Production takes place at several Henkel manufacturing facilities across Europe to support local market supply chains. Henkel AG & Co. KGaA, headquartered in Düsseldorf, Germany, continues to be the ultimate owner and operator of the brand worldwide.