TIGI Bed Head hair care

Bed Head was established in the mid-1990s as a disruptive, edgy hair care brand under the TIGI Linea umbrella. Originally created by the Mascolo brothers, who also founded the world-renowned Toni & Guy hair salons, the brand gained a reputation for its bold packaging, unconventional product names, and high-performance salon results that appealed to youth culture and professional stylists alike.

Over the years, the brand transitioned from a family-run business to a global powerhouse. Its manufacturing is largely centralized in the United States and the United Kingdom to maintain quality standards for its diverse range of waxes, sprays, and shampoos. The acquisition of TIGI by Unilever in 2009 marked a massive expansion in its global distribution network, ensuring its presence in both professional salons and premium retail markets globally.