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Discover where a brand or product originates

Wiberg Sea Salt Mill

ownerNovaTaste Germany GmbH (Germany)
originAustria
manufacturedAustria

Wiberg is a renowned premium spice brand that originated in Salzburg, Austria. Founded in 1947 by Wilhelm Berger, the company initially focused on providing high-quality spice blends for the butchery and food processing industries. Over decades, it expanded into the gastronomic and retail sectors, becoming a symbol of culinary excellence in Europe.

Today, Wiberg is a subsidiary of the Israeli company Frutarom, which was subsequently acquired by the American multinational International Flavors & Fragrances (IFF). Despite these shifts in high-level corporate ownership, Wiberg maintains its strong Austrian identity and continues to manufacture its specialized products, like this sea salt mill, primarily at its headquarters and production facilities in Salzburg, Austria. The brand is particularly noted for its commitment to sustainability, utilizing 100% recycled plastic packaging for many of its professional product lines.

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