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Maribel is a private label brand owned by the German discount supermarket chain Lidl. The brand specializes in jams, honey, and fruit spreads produced primarily for Lidl stores.
Products under the Maribel label are typically sourced from various global suppliers and packed specifically for the retail giant. In this case, the product is distributed by Lidl Danmark K/S, located in Aarhus, Denmark. The honey itself often consists of a blend of honeys from diverse origins, typically from both EU and non-EU countries, to maintain consistent flavor profiles and competitive pricing. Ownership of the brand lies with the Dieter Schwarz Foundation and the Schwarz Group, one of the largest retail groups globally.
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