Lay's MAX Double Crunch potato chips

Lay's is one of the world's most recognized snack brands, originally founded in the United States by Herman Lay in 1932. Through a significant merger in 1965 with Frito Co., Frito-Lay was formed, eventually becoming a centerpiece of the PepsiCo snacks portfolio.

The 'MAX Double Crunch' variety is a specialized line of ridged potato chips designed for a louder crunch and more intense flavor. These chips are manufactured in various facilities globally to serve local markets; in Europe, they are often produced in countries like Poland, the Netherlands, or Germany depending on the specific regional distribution.

PepsiCo remains the ultimate owner of the brand, managing a massive global supply chain from its headquarters in the United States. In many international markets, the brand may also be known as Walkers (UK), Smith's (Australia), or Sabritas (Mexico), though the iconic yellow logo is used almost universally.