Sisu Pastilles

Sisu is one of Finland's most iconic confectionery brands, known for its distinctively strong menthol and liquorice flavor. The brand's identity is deeply rooted in the Finnish concept of 'sisu,' which represents stoic determination, bravery, and resilience. Originally created in 1928 by a chemist named Johan Sjöblom in Turku, Finland, it quickly became a national staple.

Over the decades, the ownership of Sisu has transitioned through several major corporate mergers. While it remains a quintessentially Finnish product in terms of branding and consumption, its manufacturing moved from Turku to Levice, Slovakia, following the consolidation of production facilities under Cloetta. Today, the brand is managed by Cloetta, a leading Swedish confectionery company that oversees a vast portfolio of Nordic candy brands.

The ultimate ownership of the brand lies with Cloetta AB, headquartered in Sweden. The company maintains a strong presence in the Finnish market through its local subsidiary, ensuring that while production is centralized in Europe, the product remains a central part of Finland's cultural heritage.