Made O'Meter
Discover where a brand or product originates
Oatly is a Swedish brand that revolutionized the dairy alternative market with its oat-based products. Founded in the 1990s based on research from Lund University, the company focuses on transforming oats into liquid food products through a patented enzymatic process.
The product shown is a raspberry-flavored oatgurt, a plant-based alternative to traditional yogurt. While the brand remains deeply rooted in Sweden, its massive global expansion has led to the establishment of manufacturing sites in multiple regions, including Landskrona (Sweden), Vlissingen (Netherlands), and several locations in North America to meet growing demand.
Ownership of Oatly changed significantly when it went public in 2021. While the original founders and Swedish interests remain part of the story, the brand's 'ultimate owner' is a collective of major international investors, including the Blackstone Group, Verlinvest, and China Resources, following its IPO on the NASDAQ.
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