Lurpak Smeerbaar Gezouten

Lurpak is a world-renowned Danish brand of butter that dates back to 1901. Its iconic 'Lurmark' logo—featuring two intertwined musical horns—was established to ensure the quality and authenticity of Danish butter exported globally. The product's manufacturing remains concentrated in Denmark, primarily at the Holstebro Dairy, where the strict standards of the Lurpak brand are maintained.

Lurpak is currently owned by Arla Foods, a massive dairy cooperative owned by thousands of farmers across several European countries, though headquartered in Denmark. The brand has evolved from traditional block butter to convenient spreadable varieties, which blend pure butter with rapeseed oil to ensure it can be used directly from the refrigerator. Arla Foods manages the brand's international distribution, making Lurpak one of the most recognized and premium butter brands in more than 75 countries.