Lay's Hamka's Original

Lay's Hamka's Original is a popular savory snack known for its distinctive waffle shape and ham-and-cheese flavor. While the Hamka's brand originated in the Netherlands, it was eventually integrated under the global Lay's umbrella (owned by PepsiCo) to leverage international brand recognition while maintaining its local flavor profile.

Today, the product is primarily manufactured in the Netherlands, specifically at PepsiCo's production facilities in Broek op Langedijk. This ensures that the specific texture and taste profile catered to the Dutch and Belgian markets remain consistent.

Ownership of the brand lies with PepsiCo, an American multinational food, snack, and beverage corporation. PepsiCo manages the brand through its Frito-Lay division globally, while the local Dutch entity, PepsiCo Nederland B.V., handles the distribution and marketing within the Benelux region.