Prime Hydration Drink

Prime Hydration was launched in 2022 as a joint venture between YouTubers Logan Paul and KSI. The brand quickly gained global prominence through aggressive social media marketing and high-profile sports sponsorships. Unlike traditional sports drinks, Prime focuses on a formula containing coconut water, B vitamins, and branched-chain amino acids, positioned as a lifestyle hydration product rather than a high-sugar performance drink.

While the brand's creative and marketing direction originates from its founders in the United States and the United Kingdom, production is decentralized. Prime is manufactured across multiple countries, including various facilities in the United States and the United Kingdom, to meet regional demand. The brand is managed by Prime Hydration, LLC, which is a partnership involving the founders and the Louisville-based company Congo Brands, which handles the supply chain and operational logistics of the product.