Choceur Choco und Keks

Choceur is a well-known private label brand belonging to Aldi, a major German discount supermarket chain. The Choco und Keks variety is a popular confectionery item consisting of milk chocolate bars filled with a biscuit (keks) and cream layer. Because it is an Aldi house brand, the products are manufactured by various contracted chocolate producers across Germany, such as WIWI or Solent, ensuring high quality and Fairtrade cocoa standards while maintaining a competitive price point. Aldi itself was founded in Germany and remains headquartered there, split between Aldi Nord and Aldi Süd, which both utilize the Choceur brand name for their premium chocolate ranges.