Gap apparel

Gap is a cornerstone of American retail, established in 1969 by Donald and Doris Fisher in San Francisco, California. Originally founded with the goal of making it easier to find a pair of jeans that fit, the brand quickly evolved into a global symbol of casual American style. It is recognized for its clean aesthetic and staple items like denim, khakis, and white button-down shirts.

Ownership of the brand has remained consistent throughout its history, as Gap is the namesake label of its parent corporation, Gap Inc. The corporation has expanded over decades to house several other major fashion entities including Old Navy, Banana Republic, and Athleta. As of the 2026 fiscal outlook, the company continues to operate as a publicly traded entity headquartered in the United States, maintaining its position as one of the world's largest specialty retailers.

While the brand's identity is rooted in California, its manufacturing footprint is truly global. Gap products are manufactured across a diverse supply chain that spans multiple countries, primarily in Asia and Central America, including locations such as Vietnam, Indonesia, India, and China. This global network allows the company to maintain high-volume production while distributing to thousands of retail locations and digital platforms worldwide.