Pulirapid Limescale Remover

Pulirapid is a renowned Italian brand specializing in professional-grade household cleaning solutions, particularly famous for its powerful anti-limescale properties. Launched by the Italian company Madel S.p.A., it has become a staple in European households for maintaining surfaces like stainless steel, ceramics, and tiles. The product is primarily manufactured in Italy at Madel's production facilities, ensuring high quality and adherence to European safety standards.

In early 2022, the brand underwent a significant ownership change when Madel S.p.A. was acquired by Bolton Group. This move integrated Pulirapid into one of Europe's largest portfolios of home care and personal care brands. Today, the brand continues to lead the market in the descaling category, benefiting from Bolton Group's extensive international distribution network and research capabilities.