Rick the Easy Rider Peanut Butter & Jelly

Rick the Easy Rider is a specialty food brand focused on bringing authentic American-style flavors, such as Peanut Butter and Jelly swirls, to the European market. The product shown is manufactured in the Netherlands, a major hub for food processing and nut butter production in Europe. The brand is originally German, developed by the family-owned company Rila Feinkost-Importe to cater to consumers looking for international lifestyle products and iconic American pantry staples.

The brand is part of the Rila group, which remains a medium-sized, privately held company headquartered in Levern-Stemwede, Germany. Rila specializes in the import and distribution of gourmet and international specialties, managing several niche brands across different culinary themes. The ultimate ownership lies with the Meyer family, ensuring the brand maintains its focus on high-quality ingredients like palm-oil-free recipes and vegan-friendly compositions.