Made O'Meter
Discover where a brand or product originates
Viakal is a widely recognized brand specializing in household cleaning solutions, particularly formulated to combat limescale buildup. The brand was originally developed in Italy in the 1960s, where it quickly became a staple for maintaining clean bathrooms and kitchens. Its powerful formula is designed to remove calcium deposits and prevent them from returning, ensuring surfaces remain clean and shiny.
Over the decades, the brand has expanded its footprint across Europe and other international markets. While it originated with an Italian company, it was eventually acquired by the American multinational consumer goods corporation, Procter & Gamble (P&G). Today, Viakal is manufactured in multiple P&G facilities worldwide to meet regional demand, though it maintains a particularly strong presence in Mediterranean and European markets. The brand continues to innovate with various formats, including sprays, gels, and liquids, all under the stewardship of P&G's global cleaning division.
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