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L'étal du Volailler is a private-label brand specifically developed and owned by the international discount retailer Lidl for its French market operations. This brand focuses on providing poultry products, such as chicken and turkey fillets, that emphasize local sourcing and competitive pricing.
Most products under this label distributed in France are produced and processed domestically (indicated by the 'Volaille Française' logo commonly seen on the packaging) through partnerships with various French poultry cooperatives and processing plants. As a private brand, the ultimate ownership lies with the Schwarz Group, the German-based multinational retail powerhouse that operates all Lidl and Kaufland stores worldwide.
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