Maggi Würze seasoning sauce

Maggi Würze is a liquid seasoning that has become a staple in kitchens around the world, particularly in Europe. Invented in Switzerland in 1886 by Julius Maggi, it was designed as a plant-based alternative to meat extract to improve the nutrition of the working class. The distinct dark brown liquid is known for its savory umami flavor profile.

Today, the brand is owned by the Swiss multinational Nestlé. While it was born in Switzerland, the largest production facility for the European market is located in Singen, Germany. The brand has achieved global reach, with regional variations produced in multiple countries to suit local tastes, ranging from Asia to Africa and the Americas.