Sole detergent

Sole is a historic Italian brand specializing in laundry and household cleaning products. It was originally established in Italy by the Panigal company in Bologna, becoming a household name known for its reliable and high-quality laundry soaps and detergents. Over the years, the brand evolved from traditional soap bars to modern liquid and powder detergents.

Today, the brand is owned by Reckitt Benckiser (RB), a British multinational consumer goods company. While maintaining its strong Italian identity and primary market presence in Southern Europe, the manufacturing and distribution are managed under Reckitt's global supply chain. The brand remains synonymous with freshness and deep cleaning, leveraging decades of Italian household expertise within a global corporate framework.