Consilia Frollini with extra dark chocolate drops

Consilia is a prominent Italian private label brand, serving as the flagship brand for the SUN (Supermercati Uniti Nazionali) consortium. These shortbread biscuits (frollini) are specifically manufactured in Italy, often relying on specialized third-party bakeries located in traditional food districts like Piedmont or Lombardy to ensure high-quality standards.

The brand's business model is designed to offer a competitive alternative to major national brands in Italian supermarket aisles. Ownership is shared among the members of the SUN consortium, which includes several large regional retail chains such as Magazzini Gabrielli, Italbrix, and Cadoro. This structure allows the brand to maintain deep roots in the Italian retail landscape while centralizing quality control and sourcing operations.