Le Coq Sportif apparel and footwear

Founded in 1882 by Émile Camuset, Le Coq Sportif is one of the world's oldest and most prestigious sports brands. Originating in Romilly-sur-Seine, France, the brand became synonymous with French athletic excellence, famously providing the yellow jerseys for the Tour de France for decades. The brand is easily recognized by its iconic rooster logo, a national symbol of France.

Today, the brand's manufacturing follows a global model, with high-end and heritage collections often produced in France and Morocco to maintain quality standards, while mass-market footwear and apparel are manufactured in Asia. Since 2005, the brand has been under the majority ownership of the Swiss investment firm Airesis SA, which has focused on revitalizing the brand's French heritage and sports performance roots.