Made O'Meter
Discover where a brand or product originates
Lucky Strike, often referred to as 'Luckies', is one of the most iconic tobacco brands in the world, originally founded by R.A. Patterson in 1871 in Richmond, Virginia, United States. The brand was initially introduced as a chewing tobacco and later evolved into cigarettes and rolling tobacco. Throughout its history, it became famous for its 'It's Toasted' marketing campaign, which emphasized the heat-treatment process of the tobacco.
Today, the brand is owned by British American Tobacco (BAT), one of the world's largest tobacco groups. While the brand has American roots, its products are manufactured in various facilities globally to serve different regional markets. This specific package, featuring Italian health warnings and the 'BAT' logo, is distributed through the subsidiary British American Tobacco Italia S.p.A. The ultimate ownership resides with the global parent company headquartered in London, United Kingdom.
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