Terre d'Italia Miele di Melata

Terre d'Italia is a premium private label brand that was founded in Italy to promote and celebrate authentic regional Italian culinary traditions. The brand focuses on sourcing high-quality, geographically protected products directly from local Italian producers, ensuring that traditional manufacturing methods are preserved.

While the brand is rooted in Italian heritage and its products are exclusively manufactured in Italy by local artisans, it is actually a house brand of the French multinational retail group, Carrefour. Carrefour developed Terre d'Italia to capture the luxury food market by offering gourmet products like honeydew honey, cheeses, and cured meats. As of 2026, the brand continues to operate as a central part of Carrefour's Italian operations, exporting the 'Made in Italy' excellence to various international markets under the umbrella of the French parent company.