Boing fruit drink

Boing is a popular Mexican beverage brand known for its non-carbonated fruit drinks. It was originally developed by the Mexican company Pascual S.A., which became the Cooperativa Pascual in the 1980s after a historic worker-led movement. The product is famous for using natural fruit pulp, primarily sourced from Mexican orchards, and is packaged in distinctive Tetra Pak containers or glass bottles.

Today, the brand remains under the ownership of Cooperativa para Trabajadores de Pascual S.C.L., a worker-owned cooperative based in Mexico City. Unlike many global beverage brands, Boing has maintained its independence from major multinational conglomerates, standing as a symbol of Mexican labor history and domestic production. Manufacturing is centered in Mexico with large facilities in Tizayuca, Hidalgo, and San Juan del Río, Querétaro.