Sabritas Rancheritos Salsa Negra corn chips

Rancheritos is a beloved brand of spiced corn chips deeply rooted in Mexican snacking culture. Originally launched in Mexico, they are known for their signature 'ranchero' flavor profile, which combines traditional spices with a savory kick. The 'Salsa Negra' variant shown here features a dark, tangy sauce flavor typically inspired by Worcestershire or soy-based salsa seasonings popular in the region.

The brand is manufactured locally in Mexico by Sabritas, which is the Mexican division of Frito-Lay. Sabritas has been a household name in Mexico since the mid-20th century. Today, the brand is owned by the global food and beverage giant PepsiCo. While the heart of its production remains in Mexico to cater to the domestic market, the brand's success is managed under PepsiCo's extensive global logistics and distribution network.