The Natural Chip Co. Sour Cream & Chives

The Natural Chip Co. is a prominent Australian snack brand known for its commitment to using 100% Australian-grown potatoes and natural seasonings. Initially developed as a challenger brand in the premium potato chip segment, it emphasizes 'nothing artificial' and gluten-free recipes to appeal to health-conscious consumers.

The brand was originally part of the Snack Brands Australia portfolio, which was formed from the Australian assets of several global snack giants. In 2016, Snack Brands Australia was acquired by the Philippine-based multinational food and beverage corporation Universal Robina Corporation (URC). Since 2021, the brand has been under the ultimate ownership of Intersnack Group, a major European snack manufacturer, following their acquisition of URC's Australasian business. Despite these ownership transitions, manufacturing remains focused in Australia to maintain its local brand identity and supply chain.