Powershop electricity and gas services

Powershop is an online energy retailer that initially launched in New Zealand before expanding into Australia. It is widely recognized for its innovative online platform and mobile app, which allows customers to monitor their energy usage in real-time and purchase 'Powerpacks' to manage their energy bills flexibly. The brand has historically focused on sustainable energy positioning and customer-led digital experiences.

Originally founded in Auckland, New Zealand, by the company Meridian Energy, the Australian operations underwent a significant ownership change in early 2022. The brand's Australian retail arm was acquired by Global Infrastructure Partners and Shell, marking its transition from a New Zealand-owned subsidiary to being part of a global energy portfolio. Today, Powershop Australia operates under the Shell group, leveraging Shell's global resources while maintaining its distinct digital-first retail identity.