Ifa candy

Ifa is a classic Norwegian brand of salt licorice pastilles that has been a staple in the Nordic market for decades. The brand was originally created by the Asola factory and named after the famous Norwegian violinist Ivor Faleide (IFA), who endorsed the product for its throat-soothing properties. Today, the product continues to be manufactured in Norway, maintaining its cultural heritage and traditional recipe.

The brand is currently owned by Orkla ASA, a major Norwegian industrial conglomerate and a leading supplier of consumer goods in the Nordics and Baltics. Orkla's acquisition of the brand ensured that Ifa remained part of a locally headquartered portfolio while benefiting from modern distribution networks. The brand remains highly popular in Scandinavia, particularly for its distinctive salty flavor profile and its historical connection to vocal health.